Be in your audience’s ear when they’re on the commute to work, walking their dog, or working out at the gym.
Podcasting offers an effective way to broadcast your key messages in a way that your audience can listen to when and where they feel like it.
Having a well produced podcast can set you up as an authority and thought leader in your industry.
Listeners will want to learn from your brand about the latest news, be immersed in conversations you have with your guests, and discuss topics that are important, relevant, and align with your business philosophy and culture.
You will then be able to repurpose your podcast in many ways:
- LinkedIn articles that can start conversations amongst your business network
- Website blog posts that Google will love and help with your SEO
- Engaging social media posts that entice people to subscribe to your podcast
- Email newsletters that show a preview of discussions on your show