015 Using Social Media for B2B (Zoe Langenberg)
Using Social Media for B2B
Guest: Zoe Langenberg
Synopsis: This podcast is the first part of an interview with Zoe Langenberg from BeSocialMedia, a social media management agency. This talks about how B2B companies can benefit from social media marketing platforms, helping them double it’s marketing exposure and widening their target market reach.
- Social Media can be helpful in strategy managemen
- Facebook, Instagram and LinkedIn has the biggest following and will likely be in the next few years.
- Business owners and decision makers are ALWAYS online, more than 75% of the average users
- Email marketing and social media ads targets audience with “similar interests” will give you a chance to market
- your business to other users that you have not reached before.
- Continuously building an email list will be helpful for future use.
- A single email can provide 2-5% online visibility, so imagine what an email list can do for your business.
- Familiarization is key with businesses running target ads hence, tapping their following in return.
- Segmenting is breaking up groups of people based on their interests.
- Organic or “day-to-day” posting needs to be done
- Facebook’s business page gets a lot of following from businesses groups
- LinkedIn is more focus in individual users advertising
- A simple company profile that’s liked and shared by employees, employee’s friends, relatives, etc. is already a powerful tool to strengthen its online presence.
You can find out more about Zoe over at https://www.zoelangenberg.com.au/about
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This podcast is produced by Glenn Biclar, Alba Prime Pty Ltd.